why - because business in this country can`t think outside the box - ie, clubs must and only be, for late teens/ early twenties getting p@ssed with money to burn (which is no longer true, and they get tanked up on Tesco`s cheap booze anyway before they go in)
due to the popularity of Strictly Come Dancing etc, why not re-invent (some-how?) , the ballroom dance - (stop laughing, I`m serious),
combine this with some-one giving dance lessons (structure) at the same time as a speed dating sort of thing going on (matronly drag queen types picking out couples to `dance` with each other)
worth a try before you go bust?