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Dead cat bounce
A 'dead cat bounce' is a rather unpleasant term used to describe a small, short term recovery in a falling market's price. A temporary recovery from a prolonged decline or bear market, after which the market continues to fall.
Why?
Well, they say a falling cat always lands on its feet. But if a cat fell from the top of a very tall building it would still die, whether it lands on its feet or not. The "bounce" is the illusion of the cat having survived the fall.