Wednesday, Jun 03, 2009
Inflation IS Going Down, Honest!
Mail: Shrinking Mars bar: Size cut by 7.2% but Price Stays the Same
"While the bars have been reduced by 7.2 per cent from 62.5g to 58g, their prices have remained the same". " Some customers may suspect a smokescreen to cover up what is a simple price rise largely caused by an increase in commodity costs".
Posted by alan @ 07:31 AM (677 views) Add Comment
13 Comments
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1. crunchy said...
1. paul
Fine form!...... Houses too. lol
2. paul said...
But according to the UK Department For Statistical Measurement In Economics, using a complex and poorly understood methodology called 'hedonics', a smaller Mars Bar is healthier for us, and because the price has stayed the same our utility has increased. The increase in utility from the healthier bar is not accompanied by an increase in price, therefore the price has actually come down.
And interest rates do not have to go up.
Ever.
3. Hammered said...
Using hedonics you could possibly say that the total economic cost has come down, but the retail price still hasn't. So I think it would be very spurious to say that Mars bar prices were falling as a result of this reduction in size, for them to then use it in the stats. Think of it the other way around with a healthy product which was also reduced in size, then you would get a price increase and an increase in the per gram value of the long term utility gained from it.
4. crunchy said...
Here we go again, time travel. Beam me up HPC. Zoooooooooooooop!
5. p. doff said...
Do you know, I suspected they were getting smaller, but put this down to the syndrome many of us suffer as we get older ........ like the waist sizes of your old pairs of trousers apparently shrinking as they hang in the wardrobe, or policemen seemingly getting younger.
6. japanese uncle said...
Great depression is the best cure for obessity
7. crunchy said...
5. japanese uncle
Some like to work off their surplus fat, others prefer the staple gun and ignore the cause.
Unfortunately the staple gun is the prefered majority choice.
People would opt to sweat all day rather than for ten minutes daily.
Such is western wisdom!
8. inbreda said...
6 - crunchy
much like people actually feeling wealthier because house prices are high rather than admitting the reality that society - themselves included - are worse off.
Kind of like those Fing idiots that thought Brown - with his years of experience - was the best person to rely on in these times of crisis. AAaaarrrggghhhh!!!!!
9. denzil said...
I remember when the King Size Mars was just that, one big block of King Size Mars bar.
Mars changed it to two smaller bars in one pack. I remember a Mars spokesman being interviewed at the time and he proudly and enthusiatically announced that the changes, "gave the customer the tools of choice". I kid you not.
10. crunchy said...
7. inbreda, Yep; you got it. Better the devil you know and all that bull. Fear as with greed clouds the mind.
Lose those two elements and it all falls into place without intervention, "for us other than one" D'oh!
11. Happyrenting said...
Exactly the same can be said for Aero. Bonjour rip-off Britain! They must think we're stupid! Pint of milk in 2004 = 30p. Pink of milk in 2009 = 45p. Wage increase of 50% over 5 years? Of course not.
12. 51ck-6-51x said...
denzil
- I recall hearing that Mars (and others) were forced to remove "King Size" bars from production, as the bars were aimed at one person and were deemed to have too many calories / sugar / fat / whatever (as opposed to bars like dairy milk which have groves specifically for breaking the bar). Totally stupid if it's true, but believable nonetheless.
13. 51ck-6-51x said...
BBC News: R.I.P. King-size chocolate bars (Note, though, it's just a news story!)