Friday, May 23, 2008
Newspapers and Vested Interests - The Property Section
Guardian: Regional newspapers suffer from slump in advertising
Daily Mail and General Trust warned yesterday that its regional papers were suffering, partly as a result of a lack of property advertising. The news sent shares in the group, owner of the Daily Mail and Mail on Sunday, to their lowest for more than 10 years.
This explains why the 'Express' are still banging on about house price increases.
Posted by should_of_banked_it @ 08:47 AM (589 views) Add Comment
11 Comments
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1. Should_of_banked_it said...
I stopped buying my local rag last year (after educating myself on this site), there's no news, I only ever needed the property section. Now I comment online (local rag) and educate others about the rags vested interests. Oh yeh, they 'attempt' to block my IP every day! ha ha...Cheers HPC for highlighting the corruptness.
2. tyrellcorporation said...
Good post and puts all the lurid headlines into context.
3. paul said...
And suddenly, the media's role in fuelling the lending boom starts to become very clear ...
4. hpwatcher said...
''Daily Mail and General Trust warned yesterday that its regional papers were suffering, partly as a result of a lack of property advertising. ''
Yes, but the mail has been fairly bearish with regards to property.
Perhaps the Express is far more vunerable than anybody else?
5. jonb said...
I would have thought the most vulnerable were the Daily Mail, and Trinity Mirror group.
Perhaps the Wail is being more bearish because they want prices to fall quickly so people will start buying again.
6. montesquieu said...
Talk to anyone in media, they will tell you that advertising is the most reliable lead indicator there is of coming economic problems (advertising of all sorts - property is only one part of the ad market that is dropping).
If advertising is falling off a cliff, recession isn't far behind (6 months max). I was working in daily newspapers in through the 89-92 recession and I remember it got so bad it hit pagination quite badly: less ads means thinner newspapers.
We are in a phoney war at the moment where everyone is expecting a storm but the indicators are barely moving; by the autumn all that will change.
Actually I was in a meeting with a guy from Ogilvie and Mather AT THE END OF LAST YEAR and they had already picked up a downturn in pitches for new ad campaigns - the very campaigns that ought to be on posters and in the newspapers around now.
7. Should_of_banked_it said...
Your right monte - my local weekly free paper, is 99% advertisements, it will only soon become useful during the recession for the job adverts!
8. This comment has been removed as it was found to be in breach of our Blog Policies.
9. jack c said...
It will be interesting to see if Gordon & co come to the rescue - here is a bit of a clue
Get your tax return in - tax doesnt have to be taxing
Get your qtrly Vat return in by XXXX (qurterly rolling ad)
Government ad on shared equity schemes
Government ad on housing help for "key workers"
TV licence dodgers - we are coming to get you
Car Tax dodgers- Ditto
Huge ad campaign on the adverse use of alcahol on individuals health - safe number of units for men/women etc...
10. drewster said...
Actually the newspaper business has been in trouble for a few years now, especially the local papers. Their most lucrative adverts are for property, jobs, and cars. The internet siphoned off all of these - RightMove, Monster, AutoTrader. The personals columns have moved to Match.com and even the 50p small ads for old furniture or washing machines have migrated to eBay where they can be presented in glorious colour.
Take a look at the share price of Johnston Press, owners of many local newspapers around the UK. They've fallen from almost 500p to barely 100p in the last year. Darn, I wish I'd seen this credit crunch coming.....
11. malct said...
The scale of local weekly newspaper advertising which has and still does rely heavily on the property section (and to a lesser extent motor vehicles)
is worth taking a look at because of its potential knock on effect on the economy. Here is one company's papers.
@local' media outlets have rapidly lost their independence these all belong to NewsQuest which in turn belongs to the giant Gannett a US company with ties to the CFR.
Gannett Co., Inc. is a leading international news and information company. In the United States, the company publishes 85 daily newspapers, including USA TODAY, and nearly 900 non-daily publications. Along with each of its daily newspapers, the company operates Internet sites offering news and advertising that is customized for the market served and integrated with its publishing operations. USA TODAY.com is one of the most popular news sites on the Web. The company is the largest newspaper publisher in the U.S.
Newspaper publishing operations in the United Kingdom, operating as Newsquest, include 17 paid-for daily newspapers, almost 300 non-daily publications, locally integrated Web sites and classified business Web sites with national reach. Newsquest is the second largest regional newspaper publisher in the U.K.
Dailies:
The Bolton News
Bradford Telegraph & Argus
Colchester Evening Gazette
Daily Echo, Bournemouth
Dorset Echo
Echo (Essex)
Evening Times, Glasgow
Lancashire Telegraph
Oxford Mail
Southern Daily Echo
South Wales Argus
Swindon Advertiser
The Argus, Brighton
The Herald, Scotland
The Northern Echo
The Press, York
Worcester News
Sundays:
Sunday Herald, Scotland
Weekly paid-for/frees include:
Andover Advertiser (Friday)
Amersham & Chesham edition Bucks Free Press
Armley & Wortley Advertiser
The Argus Lite
Asian Eye
Avon Advertiser - Salisbury
Banbury Cake
Barnes, Mortlake & Sheen Times
Barry & District News
Basildon Recorder
Basingstoke Gazette Extra (Wednesday)
Basingstoke Gazette (Thursday)
The Barrow Browser
Berrow's Worcester Journal
Bexley News Shopper Series
Bicester Advertiser
Bingley Target
Bishops Stortford Citizen
Blackburn Citizen Group
Blackpool Citizen Group
Bolton Journal
Bradford Target
Braintree Weekly News
Braintree, Witham & Dunmow Times
Bramhall Community News
Bramley Advertiser
Brentford, Chiswick & Isleworth Times
Brentwood/Billericay Weekly News
Bridgwater Mercury
Bridgwater Mercury (Burnham and Highbridge)
Bridgwater Star
Bridport News
Brighton & Hove Leader
Bromley News Shopper Series
Bromsgrove Advertiser (incorporating Bromsgrove Messenger)
Bucks Free Press
Bucks Free Press Midweek
Burnham & Highbridge Weekly News
Burnley Citizen Group
Bury Journal/Messenger
Bury Times
Bury Tuesday Times
Caerphilly Campaign - East
Caerphilly Campaign - West
Camborne-Redruth Packet
Campaign Quicksearch
Castlepoint/Rayleigh Standard
Chard & Ilminster News
Chelmsford Weekly News
Cheltenham Independent
Chester-le-Street Advertiser
Chingford Guardian
Chorley Citizen
Christchurch Advertiser
Clacton & District Weekly
Clacton, Frinton & Walton Gazette
Colchester Weekly News
Congleton Guardian
Consett & Stanley Advertiser
County Independent
Craven Herald & Pioneer
Craven Target
Crewe & Nantwich Guardian
Croydon Guardian
Darlington & Stockton Times
Darlington/Aycliffe Advertiser
Devizes, Melksham & Vale of Pewsey News inc. Marlborough Times
Dorchester Life
Dorking Life
Droitwich Spa Advertiser
Dudley News
Durham Advertiser
Durham Times
Ealing Times
East Cleveland Advertiser
Enfield Independent
Epping Forest Independent
Epping Forest Guaridan (Epping, Ongar and viallages edition)
Epping Forest Guardian (Loughton, Chigwell, Buckhurst Hill and Waltham Abbey edition)
Epsom & Banstead Guardian
Essex County Standard
Evesham Admag Series
Evesham Journal Series
Falmouth Packet Series
Falmouth-Penryn Packet
Fish 4 Jobs Yorkshire
The Four Heatons Community News
Free Press Series (Pontypool)
Gazette & Herald (Yorkshire)
Gloucester Independent
Gloucestershire County Gazette Series
Halesowen News
Halstead Gazette
Hampshire Chronicle
Haringey Independent
Harlow Citizen
Harrow Times
Harwich & Manningtree Standard
Helston Gazette
Helston Packet
Hendon Times Group
Hereford Times
Hillingdon & Uxbridge Times
Hounslow Guardian
Hounslow, Feltham and Hanworth Times
Ilkley Gazette
Ilkley & Burnley Target
Keighley News
Keighley Target
Kidderminster Shuttle (incorporating Kidderminster Times and Stourport News)
Kingston Guardian Series
Kingston, Surbiton & New Malden Times
Knutsford Guardian
Lancaster & Morecambe Citizen
Leigh Journal Friday
Leigh Journal Midweek
Leisure Review
Lewisham News Shopper Series
Leyton and Leytonstone Guardian
Ludlow/Tenbury Wells Advertiser
Lyme Regis News Weekly paid-for/frees (continued):
Macclesfield Community News
Maldon & Burnham Standard
Malvern Gazette/Ledbury Reporter
Marlow Free Press
Mid Devon Star
Middlewich Guardian
Mid Sussex Leader
Midweek Advertiser - Andover
Milford and West Wales Mercury
The Monday Gazette
Muswell Hill & Crouch End Times
New Forest Post
Newton & Golborne Guardian
North Kent News Shopper Series
North Yorkshire Advertiser
Northwich Guardian
Otley & Aireborough Target
Oxfordshire Herald Series
Oxford Star
The Oxford Times
Pembrokeshire Farmer
Penarth Times
Penwith Pirate
Poole Advertiser
Preston Citizen Group
Prestwich & Whitefield Guide
Prime Time
Property Weekly Series
(Richmond, Kingston, Elmbridge, Cobham, Wimbledon, Putney)
Pudsey Advertiser
Putney & Wandsworth Guardian
Putney & Wimbledon Times
Radcliffe Times
Redbridge, Waltham Forest & West Essex Guardian Series
Redditch Advertiser
Redhill Reigate Horley Life
Richmond & Twickenham Times
The Romsey Advertiser
Runcorn World
St Albans & Harpenden Review
St Helens Star
Sale & Altrincham Messenger
Salisbury Journal
Shipley Target
Smallholder
Somerset County Gazette
Somerset County Gazette (West Somerset)
Southampton News Extra and Advertiser Series
South Bucks Star
South Coast & Lewes Leader
Southend Standard Series
Southern Property Advertiser
The South Lakes Citizen
South Wales Guardian
South West Farmer
South Woodham and Maldon Weekly News
Staines Guardian
Stourbridge News
Stansted Life
Stratford Guardian
Streatham Guardian
Stretford & Urmston Messenger
Stroud News & Journal
Surrey Comet Series
Sutton Guardian Series
Swanage & Wareham Advertiser
Swindon Star
Target Series (Bradford)
Taunton Star
Teddington & Hampton Times
Thurrock Gazette
Tivyside Advertiser
Tottenham & Wood Green Independent
Towy Valley Guardian
Truro Packet
Uckfield and Heathfield Leader
Vale Advertiser
Waltham Abbey Guardian
Waltham Forest Independent
Walthamstow Guardian
Walton & Weybridge Guardian
Wandsworth Borough Guardian
Wandsworth Borough News/Battersea News
Wanstead and Woodford Guardian
Warrington Guardian
Warrington Midweek
The Watford Free
Watford Observer
Wear Valley Advertiser
Welwyn & Hatfield Review
West Craven Target
West Craven Town Crier
West End Mail
Western Telegraph (East)
Western Telegraph (First)
Western Telegraph (North)
The Westmorland Gazette
West Wales Farmer
Weymouth & Dorchester Advertiser
Wharfedale & Airedale Observer
Widnes World
Wilmslow Community News
Wilts & Gloucestershire Standard (Cotswolds)
Wilts & Gloucestershire Standard (North Wiltshire)
Wiltshire Gazette & Herald Series
Wiltshire Star
Wiltshire Times Group
Wimbledon & Morden Guardian
Wimbledon News
Wimborne Advertiser
Winchester News Extra & Advertiser Series
Winsford Guardian
Wirral Globe
Witney Gazette
Yeovil Express
York Star Series
Limited Edition
Croydon
Sutton & Epsom
Bromley
Bexley and the North Kent villages
Greenwich and Blackheath
Buckinghamshire
Barnet
Middlesex
Hertfordshire
Brighton
Essex
Oxfordshire
Basingstoke
Salisbury
South Worcestershire and North Cotswolds
Cheshire & Merseyside
Blackburn
York
Bolton
Darlington
Kendal
Somerset
Society
Bournemouth & Dorset
Salisbury & Wiltshire
Southampton & Hampshire