Sunday, Apr 27, 2008
Damn! people are cottoning on to the Lidl Coolness!
Telegraph: Every Lidl helps during credit crunch
As food prices soar and the credit crunch bites, the middle classes are discovering a quirky charm in discount supermarkets they once thought rather below the salt. Dressed in a cashmere sweater and tweed trousers, with a string of pearls around her collar, Marian could be browsing at a farmer's market in the Périgord or the King's Road Waitrose. In fact, she is in Lidl, next to Clapham Junction station, surrounded by pensioners pushing tartan wheelie bags, tattooed men with pencil-point pupils, and mothers in burqas trailing three children under three.
Posted by tyrellcorporation @ 08:08 PM (715 views) Add Comment
9 Comments
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1. titaniccaptain said...
Well im an Aldi man myself was quite shocked at how good it is in some products way above tesco and asda honest......their xmas pudding was better than marks and their beef wellington is a must
2. gone-to-colombia said...
Aldi, Lidl, both great, I miss them! I still have some tea from Aldi that I ration myself.
I have never understood why people buy into the obvious marketing ploy of supermarket snobbery.
3. enuii said...
Look who's jumped on the bandwagon;
"The turning point comes when I watch Rosie Millard, the self-proclaimed poster girl for middle-class debt, on the BBC programme This Week announcing that she is a Lidl convert. On her urging, the next day I hurry to Lidl in Clapham, near some of London's grimmest high-rise estates, as well as some of its most opulent villas."
No doubt this is the first part of a career change, I just dread the thought of her milking this into a book, TV series or Adverts, just imagine Rosie Millard the new face of Lidl.
4. mark said...
Aldi... Terrible, I had the pleasure of visiting one of their distribution warehouses... full of flies around the packs of food, I even commented on this to the site manager he said this was pretty normal..... many of the drivers from the east of europe looked like they hadn't washed for a week............I wouldnt touch the food from Aldi after seeing that...
5. titaniccaptain said...
@mark
Flies add the flavour along with eastern european sweat.........
6. montesquieu said...
Recommend the wonderful Prosecco they do, also they are good for stuff like rice, vermicelli noodles, sparkling water, fruit juice ....
7. plato said...
I shop at Stavros' kebabs.
8. Paul said...
Lidl etc.(discount stores) are very popular in continental Europe maybe because people are not as much preconscious and vain as some people her>Lidl have some good selection of continental food ( cheeses for examle). I am qualified food technologist and worked in the industry so I know that what u buy in the supermarket is packaging and image. In my previous workplace we used u pack lasagna for various supermarkets: ASDA, Tesco, Waitrose. So do u think lasagne had different raw materials? No just packaging and prices.
To Mark: I ve been in Sainsbury's recently and I called EHO as out of 3 product 2 were out of date. Not every Lidl or Aldi is like u described.
9. mark said...
what is wrong with supporting your local farmer and buying direct? they are much cheaper and offer better and fresher products........