CREATING VALUE IN A FALLING MARKET
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In any market, buyers want to feel they are getting value. In a rising market, it is easier. People find what suits them, and they pay market value for it, on the supposition that prices will soon rise, and the house will be worth more than they paid for it.
How do you create value, so as to motivate sellers in a FALLING MARKET. Well, its rather easy to say, and not so easy for many to do. You have to OFFER YOUR PROPERTY BELOW MARKET.
The EA's who succeed in effectively communicating this importamt fact to the vendors are the ones that will survive and do well. Those sellers who hold out for yesterday;s price will be sadly left behind.