Responder: Tom Denham Date: 1/7/2005
For an answer to this question we turned to Mark Galasieski, one of our subscribers with experience in Japan, and to JohnH, another subscriber. - Tom Denham.
(Tom Denham provides Mn.-Wd.-Fri. forecasts of the FTSE, DAX, CAC, SMI, Euro Stoxx 50, Bund and Special Opportunities (Euro vs. Dollar, individual European stocks, and smaller European stock market indices) in his European Short Term Update and the monthly European Financial Forecast Service, both of which are part of the European Financial Forecast Service.)
"The idea of applying the Japanese template to the American situation is an interesting idea, and it might work in some cases, but I would argue that most of the template will not fit because:
A. Over the period Japan had a strong global economy to keep its export industries on life support, while this time the U.S. won’t.
B. Japan had only just begun to outsource its manufacturing offshore en masse during the period, leaving a lot of room for first-movers to improve margins, while the U.S. is much closer to scraping the bottom of the barrel in that area.
C. Japan had just begun to deregulate certain industries in the 1990s that the U.S. had already opened up in the 1980s. For example, Big Box stores became possible in Japan only after zoning regulations, which had earlier restricted the size of retail stores, were changed. Like in Vermont, it took long battles before the chains were able to overcome the voting clout of the Mom & Pops, but now the genie is out of the bottle.
But, to answer the question, during the 6 years that I lived in Japan (92-93, 94-96, and 97-2000), I did notice some counter-cyclical businesses that seemed to sprout up "like bamboo shoots after a spring rain." For the record, they were:
1. Internet: Softbank, Yahoo Japan, Trans Cosmos
2. Wireless: NTT Docomo, and wireless retailers
3. IT Providers: Intelligent Wave
4. Niche Semiconductors: Tokyo Electron, Tokyo Seimitsu
5. Video Games: Sony, Sega, Nintendo
6. Big Box and Discount Retailers: D2 (DIY chain like Home Depot), Don Quixote (imported casual wear like T.J. Maxx), "100 Yen Shops" (like Ninety-Nine-Cent Stores), discount air ticket sellers (were doing well even before the internet became widespread), Autobacs (like Autozone), Yamada Denki (like Best Buy), and even Toys ‘R Us for a time
7. Regional and national supermarket chains: Daiei, Ogino, etc.
8. Convenience Stores: Seven Eleven Japan, Lawson, Circle K, etc.
9. Credit Providers: Promise, Lake, Orix, etc. But the more shady, regional competitors of the above national companies, charging interest rates often greater than 20%, initially behaved in some cases like loan sharks. In the early 1990s, newspapers even frequently reported on the relationship of certain such companies with Yakuza (Japanese mafia) groups.
My hunch is that the Japanese "lost decade" merely stretched the inevitable pain over a long period, and that the U.S. will go through a similar process much quicker. For example, look at how quickly our last ditch consumers - teenage girls - capitulated. Spending in that demographic increased 9% per year for the four years through 2001, only to fall by double digits in the first half of 2002. Yet Japan’s last wave of consumer soldiers - single women in their 20s and 30s still living at home practically rent-free ("parasites," as they are affectionately known)- only began to buckle after 2000. But there is always a phoenix somewhere... - Mark Galasieski, Subscriber."
JohnH writes: "In a depression there's a shortage of capital and an abundance of labor. You don't want to be in competition with most minimum-capital-needed types of businesses, e.g. the number of bakeries rose sharply in the 1930s. If you want to own a business, consider (a) movie theatres and/or (
(Tom Denham provides Mn.-Wd.-Fri. forecasts of the FTSE, DAX, CAC, SMI, Euro Stoxx 50, Bund and Special Opportunities (Euro vs. Dollar, individual European stocks, and smaller European stock market indices) in his European Short Term Update and the monthly European Financial Forecast Service, both of which are part of the European Financial Forecast Se
