I think Labour are very good at perception cues and triggers. Their election machine is a sight to behold. Sleek, ruthless, persistent. They are also good at ligging onto community groups. Quite a disingenuous and nasty campaign chez moi - a particularly distasteful leaflet to take the 'independent' out. Yet one got in with just 13% of the potential vote, the other 15% - it's all it takes.
A lot of elections is inspiring your own support base to get down to the voting booth and cast their vote.
Labour has that, the 8.3 million public sector workers are going to be at the voting booth come election day casting their vote for the party that will give them raises.
The Tories don't have that. They got into power and raised taxes on their core support bases like small businessmen.
I remember in the dying days of Gordon Brown's government.. in the last few months he added 300,000 new government jobs. Everything from change agents, to diversity inspectors, to CCTV camera repairmen.
As for Gordon Brown, just pure scorched earth - promise stuff and make commitments that cannot be delivered, dress it up in fairness and hard working families and vacuous shite like that and people swallow it. Avoid blame. Others foot the bill and have to deal with the mess. Nasty, tribal, self-absorbed politics.
Edited by tinker, 05 May 2012 - 08:36 PM.