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Rightmove..what Is Premium Listing?


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#1 Monopoly

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Posted 17 February 2009 - 11:04 PM

Just noticed on rightmove that some houses have a red premium listing..does anybody know what that means?
When you see the bandwagon its too late....

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Posted 17 February 2009 - 11:13 PM

Just noticed on rightmove that some houses have a red premium listing..does anybody know what that means?


Marketing essentially is about dividing-up and re-packaging the sh1t - not unlike Credit Derivatives. The idea is you identify a sap, generalise some characteristic about a sap and extrapolate this out into a wider population (call this say demographics), then convince the sap that they want the premium version of the turd you're flogging. "Red Premium" sounds like high quality so the sap buys it - same work but bigger margin.

#3 SarahBell

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Posted 17 February 2009 - 11:14 PM

Strangely placed on properties SSTC on my local listing. Which makes zero sense.
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Posted 17 February 2009 - 11:17 PM

Strangely placed on properties SSTC on my local listing. Which makes zero sense.


'Red Premimum' - the turd that sells your house.

Good evening madam may I interest you in Rightmove's Red Premium service - over 90% of customers who used it saw a sale within 2 weeks of taking Red Premium.

Remember - Red Premium the turd that sells!

#5 thecrashingisles

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Posted 17 February 2009 - 11:19 PM

Just noticed on rightmove that some houses have a red premium listing..does anybody know what that means?


It means Rightmove have lost the plot.

#6 Dubbya

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Posted 17 February 2009 - 11:20 PM

Just noticed on rightmove that some houses have a red premium listing..does anybody know what that means?


Appears to be a badge recently slapped on a few over-priced old faithfulls on my watch-list.
aka flogging a dead horse

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Posted 17 February 2009 - 11:22 PM

Appears to be a badge recently slapped on a few over-priced old faithfulls on my watch-list.
aka flogging a dead horse


Remember - Red Premium the turd that sells!

#8 Namaste

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Posted 17 February 2009 - 11:28 PM

Just noticed on rightmove that some houses have a red premium listing..does anybody know what that means?


Noticed these today too. Struggling to see the point.

Strangely placed on properties SSTC on my local listing. Which makes zero sense.


It makes sense to the EAs cause they know these will still be SSTC in 6 months time unless they can lure some cash buyers.

#9 moneysavingmonkey

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Posted 17 February 2009 - 11:28 PM

Remember - Red Premium the turd that sells!


Premium listings seem to be highlighted in my saved properties listing.
Previously I only saw premium listings for new build off plan type things but recently a
few of the other properties I have been watching has all at once acquired this status.
I've noticed these have been on rightmove for nearly or over a year so I wonder if it is somthing that Rightmove are offering for properties that are stuck on the market.

#10 SarahBell

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Posted 17 February 2009 - 11:30 PM

Property bee will be even more unpopular with them now. it'll show up any that are sstc before being a premium listing..

Can property bee collate the stats for the numbers like that? if 30% of premium listings are SSTC then it's newsworth. Heck if it's 10% it is.
Whoever you are, I have always depended on the kindness of strangers.

#11 thecrashingisles

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Posted 17 February 2009 - 11:30 PM

Premium listings seem to be highlighted in my saved properties listing.
Previously I only saw premium listings for new build off plan type things but recently a
few of the other properties I have been watching has all at once acquired this status.
I've noticed these have been on rightmove for nearly or over a year so I wonder if it is somthing that Rightmove are offering for properties that are stuck on the market.


If Rightmove wanted to offer something to make a listing stand out they could have thought of a better idea than sticking a 'Premium listing' badge on them.

#12 moneysavingmonkey

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Posted 17 February 2009 - 11:34 PM

don't know how much extra it costs but it really does seem like a pointless exercise,
hilariously housenetwork.co.uk describe it as a no-brainer... :lol: :lol:
http://housenetwork....move_choice.asp

The Rightmove Premium Slot

Enhanced listing with highlighted background colour to drive attention.
Proven success - 20% more buyers will look at the full property details*
Roll over photographs of your property appear on the summary results



#13 Monopoly

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Posted 17 February 2009 - 11:36 PM

Still don't get what it suppose to mean :rolleyes: is it an random thing..or does rightmove offer a better service ..or what?
When you see the bandwagon its too late....

#14 SarahBell

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Posted 17 February 2009 - 11:39 PM

They used to have pale yellow backgrounds on some properties and that horrid roll over picture thing - but this teal colour is horrid. Perhaps the renaming of the listing with premium listing is the bit that's caught our attention as much as the colour,
Whoever you are, I have always depended on the kindness of strangers.

#15 moneysavingmonkey

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Posted 17 February 2009 - 11:40 PM

Still don't get what it suppose to mean :rolleyes: is it an random thing..or does rightmove offer a better service ..or what?


Agents pay extra and the property is highlighted in the search results or a buyers saved searches.
There is nothing 'premium' about the house, unless you take it to signal desperation and vendor being willing to accept offers!




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